
MullenLowe
William Hill
While at MullenLowe, I was a part of the design team that rebranded William Hill, an English sports betting company that made its U.S. debut in 2019. The rebrand combined their old-fashioned, heritage roots with an updated American appeal.
​We changed the colors to a softer gold and regal navy, playing up the notion of tradition. Their logo was altered to create more precision and approach.
Areas of work:
Art Direction
Brand Identity
Brand Guidelines
Logo Iteration
Color
Photo Editing