MullenLowe

William Hill

While at MullenLowe, I was a part of the design team that rebranded William Hill, an English sports betting company that made its U.S. debut in 2019. The rebrand combined their old-fashioned, heritage roots with an updated American appeal. 

​We changed the colors to a softer gold and regal navy, playing up the notion of tradition. Their logo was altered to create more precision and approach.

Areas of work:

Art Direction

Brand Identity

Brand Guidelines

Logo Iteration

Color

Photo Editing

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